“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Curating a fully contemplated marketing strategy to further your brand online shouldn’t be an additional workload for you or your staff. As the heartbeat of any marketing program, we provide you with thoughtful campaign initiatives to keep your customer base buzzing about fresh seasonal and holiday promotions. You bring the brand. We’ll bring the ideas.
Affiliate Channel Management
Customers are valuable. The right customers are invaluable. Affiliate channels may include marketplaces, blogs specific to your industry, or even discount / coupon sites where customers research where to find the best deal when they’re ready to make a purchase. The greatest attribute of affiliate sales is that you pay based on actual sales vs. up front marketing dollars that may or may not yield the desired result. We continually grow and maintain affiliate channels through outreach to new affiliates and influencers, and by nurturing current relationships with bloggers and deal sites, providing seasonal promotions, creative banners, or increased commission rates for top performing affiliates.
Ecommerce shoppers are increasingly prone to hit the dreaded “delete” button as they’re barraged by marketing messages. Today more than ever before, customers are overwhelmed by sales and promotions, many of which are just not relevant. The best way to lose email subscribers is to repetitively email them about products that don’t relate to them, whereas tailoring every message to their preferences is the best and fastest way to endear them to you. Customers learn to understand that you care to market to them individually. Messaging is incredibly important – it’s not just what you say, it’s how you say it.
We cater the messaging, the content, and the timing via marketing tracks we create and develop. These may include introductory follow up emails, sale promotions, “we miss you” emails, and “best customer” programs. What’s more, we’re able to treat your customers to special savings when they’re greeted with a promo sent to them on their birthday. Let us help create the next generation of brand enthusiasts for you.
In Store To Online Campaigns
Why silo your traffic and limit sales? If customers are having a great in store experience, and love your product, provide them with the option – and incentive – to shop online. You’ll find that they become more fully integrated and immersed in your lifestyle brand. If you’re not selling to them, know that your competition is. Customers still want to touch and feel your products in store, so as long as all channels are providing gold standard customer service, allowing them to shop how they want, when they want – will produce stellar results. Our team will create seasonal print materials that can be distributed at the store line to ensure that you are maximizing every opportunity that presents itself.
Loyalty Programs For Ecommerce
Your customers are your business’ life line. Loyalty programs not only build sales, but demonstrate that you care about your customer base and that you are willing to invest in them. It’s common to provide merchandise, discounts, special perks, or even points that can be redeemed for product. Within a rewards program, we may even opt to provide better benefits for your best customers with multiple tiers. Some programs integrate multiple elements such as giving points to customers for sharing their purchases or providing their feedback on products they’ve had purchased via your website. Keep it simple and don’t skimp on the rewards – and your customers will reward you with sales for years to come.
Unique promotions are important to maximizing your onsite traffic – and converting that valuable traffic to sales. Seasonal, relevant offers entice customers to purchase and create a sense of urgency. With a sizable budget allocated to bringing traffic to the site, we must convert as much of those visitors to customers as possible. Our marketing team creates a promotional schedule designed to move product in an artful manner, all of which will be provided to you in advance.
In order to drive awareness and sales for your brand, we employ a variety of tactics to relate and invigorate your ecommerce customer base. We may create promotions to increase social following or email subscribers, or to highlight new product. Whatever we decide on, it will be executed in a fully branded fashion.
Every brand has had a customer with a bad experience. There’s nothing that can be done because somehow, somewhere – something will go wrong. It’s of monumental importance to not only acknowledge the issue, but to own it, address it, and transform that dissatisfied customer into a brand enthusiast. The importance of your online reputation is of the utmost importance – and therefore we monitor chatter daily in order to get in front of these issues before they even occur.
- Human cross-channel checking
- Cross-channel “listening” technologies
- Customer Reviews
Search Engine Optimization & Search Engine Marketing
Whether you’re a novice or possess some expertise within the realm of online search, – it’s an art. We term Search Engine Optimization (SEO) as “Organic search” which includes everything related to the unpaid aspect of online search engine optimization. This incorporates a high level approach as well as granular activities to best optimize the online experience. With multiple technologies in play to monitor search engine perception of content, we are equipped to make edits to improve the flow of commerce through the user experience – and thus increase sales. The SEO team partners with Techpoint to ensure that positive trends are maximized upon and that negative trends are promptly addressed to provide a better result.
Organic Search (SEO) toolkit includes:
- Sitemap generation and maintenance
- On page SEO practices to improve search engine perception of content
- Integration of Google Analytics, Webmaster Tools, Bing Webmaster Tools
- SEO Tracking Software
All of this is geared to monitor the flow of commerce through the user experience and determine how best to optimize traffic. Paid Search, or Search Engine Marketing (SEM), relates to the paid search practice under the SEO umbrella. SEM is an integral aspect of search which includes management of Google Adwords, Bing Adwords, Marketplace Sales, and more. Relevance and originality is key when creating signature and seasonal ad campaigns –top performing ad campaigns provide incredible ROI. As it relates to Marketplace feeds, they must be created and submitted daily to marketplaces such as Google, houzz, shop.com, sears.com, eBay, and others.
Social Media Marketing
Social continues to evolve as new platforms rise and fall amongst the titans of Facebook, Twitter, Pinterest, Instagram, and Snapchat. A successful strategy includes growing your audience while engaging with the fans you already have. Our social media experts target key demographics with an aim to procure a vivacious, active following. With an audience in place, we keep social followers engaged with “exclusives” that encourage loyalty and ultimately improve sales. We utilize a variety of methodologies including (but not limited to):
- Seasonal ads
- Targeted ads aimed at current and new customers
- Social apps
- Influencer campaigns
Only those within your industry understand what online content makes their clientele click. With copywriting designed for SEO and premium asset creation, we will help position you as a thought leader and drive traffic which will in turn increase brand value and sales.
- Copywriting for SEO
- Asset creation