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Calmer Sutra

Designing the visual story of a unique tea brand on the rise.

In the competitive market of teas and natural foods, Calmer Sutra has gained international recognition with a revolutionary “wet chai” leading their line of teas, tisanes, and honeys. As exposure in the American market grows, the creators of Calmer Sutra came to Pixel+Parcel looking for a revitalization of their design language including logo, packaging, website, and digital strategy. These new designs not only tell the unique story of Calmer Sutra, but also position the brand as a standout in the market.Calmer Sutra’s blend of East-Indian spices inspired Pixel+Parcel to create a series of hand-drawn mandalas that serve as a symbol of calm and mediation and act as the basis for a new graphic system. Each mandala represents a different flavor of tea and includes illustrations of ingredients such as as nutmeg seeds, rose petals, and lavender buds. Combined with a bold color palette and contemporary fonts, the overall effect conveys an old world ritual for the modern day calm seeker. Applications included:

  • Updated, cleaner logo ideal for printing on packaging.
  • Complete product packaging redesign including boxes, bags, and labels.
  • Refresh of the brand story to strengthen the lore of Calmer Sutra and simplify its language for a larger audience.