Noah Waxman is an American luxury shoemaker inspired by New York City’s intelligent, masculine swagger. The brand required a logo and signature graphic identity that would serve as the cornerstone for all future brand work. The logo needed the versatility to look great on a variety of applications such as web, print, leather embossing, and on shoes and boxes. The mark, colors, and font all had to coordinate to express elegance and sophistication for the modern, urban man.
Matching the spirit of the brand, Pixel+Parcel blended current design aesthetics with old world craftsmanship to create a look and feel that’s both bold and classic.
September 28, 2016