“Simplicity is the ultimate sophistication.” – Clare Booth Luce
We strive to create flawless visuals and emotional experiences where consumers can connect deeply with your brand. The Pixel+Parcel team fuses your brand DNA, design prowess, and modern technology to provide a seamless online experience that transcends browser and device.
We believe good design is:
Emotional / Impactful / Responsive
Field-proven tactics are employed to monitor design and usability (UX & UI) trends to keep your experience feeling fresh. Your brand must transcend beyond just the device . From initial goals and ideas to the end product, we are here for you every step of the way. Our work sets trends – amplifying your brand through a digital transformation. With digital commerce as the cornerstone of our business, our team has worked with over a dozen ecommerce platforms. Although we are agnostic by nature, we offer a core group of platforms including BigCommerce, Shopify, and Magento.
Below is a snapshot of the services that comprise our current offering:
Branding & Identity
Your brand and its identity is of monumental import. They say you never get a second chance to make a first impression – and the cornerstone is your brand identity. Thanks to decades working with unique brands, we bring priceless insight incorporating brand strategy, positioning, messaging, and identity to define and amplify your brand presence. Team with us to create or reinvigorate your brand DNA.
Custom Creative For Digital
In order to grow your business online, we provide custom creative design for many of facets of the digital experience. With unified creative following agreed styling parameters, the brand is represented consistently across all channels and thus elevates brand identity.
Some of the venues we design for are below:
- Onsite Merchandising
- App Merchandising
- Email Marketing
- Remarketing & Retargeting Ads
- Social Media Marketing
Not every brand has a photo studio on hand with the requisite talent to create the best possible experience for online shoppers. Depending on your brand we may tailor specific portions of the program to showcase your product in the best possible light. It’s imperative that the customer feels they have experienced enough of your item visually to commit to making a purchase. Beyond the shoot, we ensure excellence by maintaining touch points throughout the process until the images are approved and merchandised.
- Stand-alone Item Photography
- 360° Photography (drag and rotate)
- Studio Space
- Merchandise Preparation and Organization
- On-set Stylist
- Addition of Images to Site
Present your brand to the world as you would want it to be seen and how you would want it to be experienced. Transcending the visual aspect to create the perfect experience is much like having a bespoke suit made to highlight your best attributes. The essence of the consumer’s day to day existence – how they live with your product is shaped by how it is showcased, or rather how it is packaged. They think back to their memories when they first saw it, when they unwrapped it, and felt it with their hands. Allow us to add a little romance and create the experience you.
Print is very much a part of our history having provided print services for many years. While our agency handles quite a bit more than just a singular element like promotional inserts, our focus under the Pixel+Parcel offering is on transactional print design to provide growth within the business to consumer life cycle. However, if you’re in need of more in depth design services, don’t hesitate to ask.